7 Top Reasons Why a Logo is Important
Do you know that Over 627,000 new businesses open each year in the US
And In 2019, the failure rate of startups was estimated to be around 90%. According to the findings, 21.5 percent of startups fail in their first year, 30 percent fail in their second year, 50 percent fail in their fifth year, and 70 percent fail in their tenth year.
In That, 90% failed startups 2% of them failed due to their carelessness. You may think that 2% is not a big deal or something but those people who were on that percentage got a big hit.
So you can avoid some small carelessness by learning the importance of Logo.
Let's dive in…
Why is a logo important?
The main goal of a logo is to identify, It is more like a signature of the company. A logo is used to identify something, not to explain it.
A successful logo will allow people to quickly identify materials or products as belonging to your company. A logo will trigger a reaction at a glance for an established brand. To accomplish this, a well-designed logo is instantly recognizable and demonstrable in a variety of sizes. Simplicity is frequently essential.
Logo Helps to:
1. It Grabs Attention
2. Strong First Impression
3. Brand Identity
4. It’s Memorable
5. It Separates You From Competition
6. Brand Loyalty
7. Your Audience Expects it
1. It Grabs Attention
A logo can quickly capture the attention of viewers while also communicating a company’s core values interestingly.
While seeing the logo people take about 2 sec to judge your brand by the appearance of your logo so we can take that to our advantage if you have a solid logo.
2. Strong First Impression
Adding a logo gives the audience a secure feeling about the company and also builds an imaginary visual trust.
3. Brand Identity
Successful branding is all about the story they are trying to their audience through connecting the emotions.
Logo creates a foundation for the company, yes it's true that design is only just the part of the company but we can see that it is more than that.
The Company tells a story that connects the colors, font, and tones, throughout the story, it combines into the form of a logo that becomes the identity.
4. It’s Memorable
Your Logo leads the audience to the company
A good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not.
Humans are very good at forgetting names but not the logo, when ever they think about a certain product the first thing their mind will go to the logo, not the company name.
So making a small, unique, and eyecatching logo makes it memorable and Increases the flow of brand awareness.
5. Separates You From Competition
Having a unique logo tells a story about the audience why your business is different from others. There may be more coffee shops but seeing that brown bold coffee cup logo of yours can make the customers know the difference.
Through the use of the right icon or font, a well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to its mission (entertainment, efficiency, and innovation).
In other words, your logo shows why you are different from your competitors.
6. Brand Loyalty
Eventually, your company will grow as well as your brand name and logo. A wide range of customers will recognize about your brand what are you are specialized in and it creates a familiarity that gives you’re trustworthy Customers.
for example, you’re out for buying some t-shirt and on the way, you spotted an H&M store instantly you went there and buy some t-shirts why? Because H&M is a trustworthy brand that provides the best quality t-shirts. Trust is built on a well-designed logo, and brand loyalty is quick to follow.
Ones they like your product or service they will reach out to you and the first thing they will search for is your logo.
7. Your Audience Expects it
Last, but not least:
When they see any communications from your brand, the first thing they will look for is your logo. It should be prominently displayed on all of your marketing materials, including business cards, flyers, advertisements, and so on.
Creating a logo that stands out from the crowd can make your business stick in the minds of your audience.
Conclusion
Here you can see the meaning of having a logo and the role it plays in your business.
A logo does not live in a vacuum. Alone on a white piece of paper, a logo means nothing. But a logo is necessary to convey ideas and emotion quickly. A logo and a brand must work together to bring your company success.
In the digital world logo building is easier than ever there are a lot of free tools you can use to create a logo for your company.
Get out there and create the logo that speaks on behalf of your company.
Comments
Post a Comment